If you have decided to opt for crowdfunding to raise money to get your business started, or to take it to the next level, you are going to need to create a campaign that really impresses those who might be keen to invest. There are thousands of other small businesses out there vying for those investors’ attention and money, so you need to stand out from the crowd. This might seem impossible, given the numbers, but it can be done if you plan ahead and have everything in place. Here are some ways to do it.
Prove Business Growth Potential
Any investor is going to want to know that your business has growth potential. They won’t want to put their money into something that will not make the most of the opportunities given to it. Therefore, it is important to show how you expect to be able to grow your business – show the evidence that there is a great market for the product or service you are offering, for example. Prove also that you know where and how to attract new customers and that you can source great deals from suppliers. Offer to put maintenance bonds in place if need be to help people feel more at ease and confident that you can deliver.
Write a Business Plan
Something that will really help those who are thinking about investing in your crowdfunded business is a business plan. In fact, this is an essential part of attracting the right people to your campaign. The business plan is where you will write down your goals for your business, and it should include a timeframe wherever possible (this also needs to be accurate, so you will need to spend some time researching and thinking about this). Making sure that you explain just how scalable your business is will be essential, so take the time to include everything you need to when writing a business plan.
As for the money that you are trying to raise, you will have to break down exactly what you want to use it for and how much each element of your business is going to need. That way, investors can be sure that their money will be used in the right places to boost your business.
You may not employ anyone just yet, but if you do, you should be able to show potential investors just how important your team is to your business. If you can prove that every employee adds something to your business, and show that they are paid correctly by showing pay stubs, then your crowdfunding could do very well indeed. Employing people is expensive, so if you can prove that you can already do it, you’ll be showing that your business is doing well and just needs a boost.
Create a USP
There are so many small businesses out there, and all of them need money, so in order to stand out from the rest, you need to have a great USP (unique selling point). This will need to be something you do that no one else can do, and if you can find that, it makes you much more of an exciting company for people to crowdfund.