For any business, one of its primary goals is to acquire new customers. It doesn’t matter whether you’re a law firm, a design agency, or a pet grooming firm: more customers equals more money. And there are many different marketing channels you can use to acquire customers.
You can build an email list, become adept at using social media, or stick up flyers in your local area. But one of the most effective ways is to use search engines.
When a consumer has a problem they need solving, they will usually type a query into Google and click on the most relevant result. If their problem is one that your product or service can fix, the best place you can be is right at the top of the search engine results page. And the way to do that is with SEO.
SEO, or search engine optimization, refers to the practice of increasing the quantity and quality of traffic to your website by making it appear high up in the search rankings. And there are so many ways to achieve this. Boosting your SEO will not only increase the number of people clicking through to your site, but will also refine your audience by filtering out those who aren’t relevant to your business. As a result, your growth in web visitors will translate into more leads and customers.
But how can you become a master of SEO? Here are four ways to get you started.
Do Keyword Research
When a web user types in a search query, you want to be right there on the first page of Google. The way to do this is by becoming a master of keyword research. Using Google’s Keyword Planner tool, you can determine what queries and keywords your web visitors are using, and optimize your site accordingly. Pepper these keywords carefully throughout your site, and Google’s search algorithm will see you as a more relevant listing to display to your ideal consumer.
Publish Regular Content
Google’s search algorithm is all about quality content, and having a blog full of high-quality content is the best way to drive organic search traffic. This content should provide value to your visitors, being informative and entertaining without being overly self-promotional. It should contain relevant search terms and keywords without overloading it. The more regularly you update your blog with fresh content, the more relevant your site will remain.
Update Your Metadata
When Google trawls the internet for search results, one of the main things it looks for is metadata. Metadata is information about the content of your website, and is a good indicator of your site’s relevancy. All pages should have meta titles and meta-descriptions containing the most relevant keywords, and images and videos should have alt text.
Optimize Site Speed
Most internet users today have very little patience. If visitors have to wait ages for your site pages to load, they are likely to get fed up and find a new company with a better website. Site speed plays a big part in SEO, so it’s a good idea to make some changes. Here are several quick fixes you can make to speed your website up.
If you need help giving your website’s search engine rankings a boost, get in touch with an SEO agency such as https://unravelseo.com/seo/.