If you are a small business looking to start a new venture with a physical store this year, there are a lot of things you need to think about. When opening your own small store there are a few things you should have access to and should provide to your customers.
Today we are going to take a look through some of these things and consider how you can create the perfect little store to represent your business this year.
Before you start fitting out the inside of your store it is a good idea to add your logo and name to the outside. This means that during your renovations, people will start to see your name and recongise it, and by the time your store opens people will already want to know what you can offer them.
It is important as a store owner, particularly in larger venues, that you have clear signs on aisles and point toward things such as the exit, fitting rooms, or customer service. Invest in these things early on and when people come to your store you will be able to provide them with a simple store layout they can easily navigate.
Now it is time for you to set up your payment methods for the store. There are several things you will want to do here, and by offering as many payment options as possible you will not be potentially hindering your sales in the store. One thing you can do is buy an ATM machine from an ATM company and keep this in the store for those who don’t have cash. You can also invest in a card machine, a credit card machine, and contactless.
A Cashier Desk
The cashier desk has to be secure, safe, and provide you with protection should anything go awry. Make sure you consider a perspex screen door with a lock for you and your colleagues when at the till, and also consider having a panic button installed under the cash register. You can never be too careful and this could save your skin.
To pull people through your store it is important for you to have attractive displays that showcase your products in the best possible light. If you have a small store to work with, make sure that you use vertical space and hang items like clothing up high or have shelves with display pieces that people can see above the aisles. You can look at other similar stores and take inspiration from them to create the perfect displays. Also, make sure to bring your branding and colour scheme throughout so that people always know when they are in your store. Think Hollister.
A Trolley/Basket Bay
For the ease of everyone who comes to your store, it is a good idea to have either a trolley or a basket bay close to the entrance which will allow people to carry more when walking around your store and they will likely buy more too!