How to Market Your Small Business

  • Mark Edwards ·
  • January 5, 2021

When you run a small business, it’s important you market yourself well to stand out from the crowd and ensure you can earn a living. Though it can be confusing, the earlier you get to grips with your marketing strategy, the better.

With that in mind, here are some top tips on how to market your small business!

Conduct Market Research

When running a business – whether you are selling a product or a service – your customer base is key to your success. Therefore, you need to have a clear understanding of exactly who your customer is. You might want to consider the following questions:

  • What kind of person will buy this product/service?
  • What age group do they belong to?
  • Why do they need this product?
  • Do they live in a particular country/area?

The more questions you ask yourself, the clearer your idea of your customer should become. You should also conduct some market research, which allows you to further define your target audience. This means that you can then tailor your marketing (and products) towards the customers who are most likely to make a purchase.

Get Online

Think about how much time you spend on your phone on a given day. During that time, you’ll likely come across several pages ran by small businesses. If you don’t have a social media presence, not only are you making it harder for customers to find you and make a purchase, you are limiting your earning potential significantly.

Therefore, cultivating a strong online presence is essential if you want to succeed in business – and you must have an active social media presence alongside a quality website. Your social media can be used to connect you with customers across the globe, showcase new products, and can even build hype online business launch.

Don’t Forget About Print Marketing

As mentioned previously, we live in a world where we are reliant on technology. However, that does not mean that you should leave print marketing behind. In fact, flyers, posters, and leaflets are still one of the most successful marketing tools – and are sure to help you reach new customers. However, you must find a way to make yourself stand out. Ensure any print marketing is high-quality. It must be informative without throwing too much information at the reader. Focus on a simple, clear design that will catch their eye.

If you need more guidance or are ready to send your latest advertisement to the printer, check out

Share Your Story

You’d be surprised about how often storytelling is used in marketing. Storytelling, quite simply, refers to you sharing your story with your customers – perhaps through social media or your website. Let them know about your inspiration behind starting the company and what steps you took to succeed. This allows you to develop a relationship with your followers/customers. The stronger your relationship, the more they will trust you and the products/services you provide. As a result, you will notice an increase in your earnings.

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