Improving Your Mobile Advertising Strategy

  • Mark Edwards ·
  • March 21, 2018

Mobile advertising in a new frontier for marketing. With almost everyone now owning a smartphone, getting involved in mobile advertising has become more important than ever before. Here are just some of the ways that you can advertise your business to other businesses on mobile.

Make Your Website Mobile Friendly

Many people are now primarily using their phones to go on the internet. If you’ve got an old company website, it’s likely that it may not be mobile compatible. This could result in bad formatting that makes your site unreadable or unusable on a phone. You could get a website programmer to alter your site or you could use a tool like Duda Mobile to create a web-friendly version for you. The likes of WordPress meanwhile have plug-ins that can help you to create a mobile-friendly version of your website.

Use Mobile Extensions on Web Ads

When creating web ads on Google using AdWords, you have the option to add extensions – these are extra snippets of information around your ad. Some of these extensions can help to make mobile usage easier. Adding a call button under your ad can allow people to call you with the press of a button without having to visit your site. If your company has an app, you can also add a button that allows people to download this app with the simple press of a button.

Target the Right Apps with Adverts

You can also promote your company through adverts on other people’s apps. Standard pay-per-click advertising campaigns can be difficult to focus. It could be worth using a company like RTB Media to create a more focused advertising strategy. This involves bidding in order to get your ads displayed on the best apps out there. These could be static ads or video ads.

Consider Building Your Own App

You may also want to consider building your own company app. An app can help people to get involved in your business on the go, whilst also leaving a permanent reminder of your company on their phone. When marketing business-to-business, you need to think of something that’s going to have practical use. It could be an app for tracking progress on the work you’re providing or it could be a digital catalogue if your supply products. You could even offer promotions through your app to get more people to download it and make use of it.

Make Use of SMS and Email

SMS marketing involves texting clients with promotions and updates. This can be an effective form of marketing that’s less invasive than cold-calling, however some people may still find it spammy so it’s worth always having an opt-out feature. It’s also worth considering email marketing – more people are using their phones to read emails rather than their PCs. When viewing emails on a mobile device, less of each email’s header is displayed, which could mean creating snappier headers if you want your emails to not get ignored.