Creating a Product You Really Believe in

  • Mark Edwards ·
  • July 29, 2021

As a business, you need to be constantly innovating your product line to stay relevant. You need to keep up with market demands, and make sure you’re always on the mind of your customers. After all, you’ve got something new and exciting and useful to offer, so why wouldn’t they want to spend their money with you?

But in achieving this process, you’re going to run into brick walls along the way. Most of all, you may find yourself thinking little of the products you’re going to offer, and you’re not sure if you’d ever find them useful yourself. However, if you know how to create a product you believe in, it’s going to be much easier to stay at the top of your sector than you ever thought possible.

Would You Use It Yourself?

This is the first thing to always think about when you’re designing a product: would you use it yourself? Even if you’re not the target market, you can ask this of yourself. Why? Because you’re looking for usefulness and purpose, above all else.

You want as many people as possible to see the worth in your new product, and that means adding in the functions and features that really matter. That’s why expert investors, like Dan Bilzerian of Ignite, only take a chance on quality items they believe in, such as new-to-the-market premium spirits. Maximise your market gain by asking a few questions over what is missing from your design, and garner feedback both from those closest and furthest.

Are You Able to Question the Design?

Even when you’re innovating a dream product, you still need to be able to look at it objectively. And if you want to be sure you’re creating a product you can believe in, you need to be questioning what it does and how things could be made better at every stage of production.

Because without asking a question or two, how can you know you’re creating the product you need that represents your brand properly? You don’t want to walk into a new release blind, and you want to be able to answer as many of the market’s questions as possible at this early stage.

Can You Envision the Final Product?

Finally, you need to be able to see a final stage for your product. You want to be able to picture it in your mind’s eye, and know just what it looks like, even before you’ve gotten to the drawing board. This shows you really believe in your ideas, and you want to bring this product to the market for more than just money.

Of course, a good way to ensure you’ve always got a working, tangible design is via the use of services such as With a touch of 3D printing here and there, you can save money during this late product design stage, but also churn out your idea for other people to see in the same way you do. It’ll certainly make convincing investors a lot easier!

Put simply, a product you believe in goes through a rigorous design process.

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